Why Apple Discontinued The iPod
The iPod was one of Apple’s most iconic and successful products. Making up almost 40% of the company’s revenue at its peak, and selling over 400 million units since its release in 2001. So with all this success, why did Apple discontinue the iPod? Well, it came down to one of Steve Job’s core principles. “If you don't cannibalize yourself, someone else will...”
The iPod was one of Apple’s most iconic and successful products. Making up almost 40% of the company’s revenue at its peak, and selling over 400 million units since its release in 2001. So with all this success, why did Apple discontinue the iPod? Well, it came down to one of Steve Job’s core principles. “If you don't cannibalize yourself, someone else will...”
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