Apple versus lemon: An animated infographic showing Apple and Sony's profit and revenue in the last 14 years. The different fortunes of Sony and Apple.
Over a decade ago, Sony was a giant in terms of revenue.
Apple was a tiny -- though neither company made much money.
Since then Sony’s revenue grew just a little, and slowly. The bloated Japanese firm lost its way.
But Apple’s revenue increased nicely with the iPod and iTunes, and in 2009 soared with the iPhone and iPad.
Just as stark are net profits. Sony stagnated -- and even posted losses for years.
While Apple’s profits expanded healthily -- though recently dipped.
Sony used to be the chic one, but has lost the “wow” factor.
So the chart should scare Apple to its core: in technology, dominance never lasts. How much profit does Apple make? How much profit does Sony make? What is Apple's revenue? What is Sony's revenue?
For more video content from The Economist visit our website: http://econ.st/1pcJW8U
Over a decade ago, Sony was a giant in terms of revenue.
Apple was a tiny -- though neither company made much money.
Since then Sony’s revenue grew just a little, and slowly. The bloated Japanese firm lost its way.
But Apple’s revenue increased nicely with the iPod and iTunes, and in 2009 soared with the iPhone and iPad.
Just as stark are net profits. Sony stagnated -- and even posted losses for years.
While Apple’s profits expanded healthily -- though recently dipped.
Sony used to be the chic one, but has lost the “wow” factor.
So the chart should scare Apple to its core: in technology, dominance never lasts. How much profit does Apple make? How much profit does Sony make? What is Apple's revenue? What is Sony's revenue?
For more video content from The Economist visit our website: http://econ.st/1pcJW8U
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