Neal Manowitz, President of Sony Electronics North America, joins TheStreet to explain how Sony remains competitive with the likes of Apple and Samsung.
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00:00You have your own line of smartphones. How do you stay competitive in this market against bigger
00:05names like Apple and Samsung? Yeah, so I think on the smartphone and the cellular technology,
00:13communication is such a critical component and the value of our smartphone technologies
00:18is having that core technology. So what we're doing is really connecting that up so that you
00:23can use our smartphone technology along with our cameras to communicate in ways that weren't
00:28possible before. And on major news publications and major sporting events are now using this
00:34technology so that the information, the information from cameras are now being able to be transmitted
00:40faster so that they can do their work even better. So you're like frenemies with Apple, right? Because
00:47you have been providing camera sensors for iPhones for more than a decade. So with so much focus on
00:52the iPhone, any more developments in your relationship with Apple that we should look
00:57forward to? So I can't talk to the relationship of Apple, but I can say Sony is the leader
01:05in sensor technology. From a revenue perspective, we represent more than half of the global
01:10supply of sensors. So I think what you'll continue to see is our investment towards that space to
01:16empower creators, whether it's devices in our own devices or in other companies' devices, how do we
01:23make them the best possible so that the image can be captured? So the creators, what's in their minds
01:28can be put into the image.