The Apple Story

Apple's market capitalisation is 'one trillion dollars'. It's first public company to reach this milestone. Founded in 1976 by Steve Jobs and Steve Wozniak, at the same time the company was producing the Apple 1 personal computer. It was a sluggish start for the ambitious Steves, with limited finances and reliability problems. The Apple II and Apple III computers didn't create any consumer cults. The 1980s introduced mass produced PCs, with Graphical User Interface, all-in-one hardware and the computer mouse. Apple's Macintosh lived up to the era's standards and became its first revolutionary product, from which derives the abbreviated name; Mac. The company relied on this line of products as well as its first laptop called the 'PowerBook' until 2001, when the name Apple became associated chiefly with... The iPod. Soon after the iPod became the most popular music playback device, the company decided, reluctantly, to move onto mobile phones. But they had every reason to take the plunge with the iPhone in 2007. And like the iPod and the Macintosh, Apple's smartphone is a revolution and the most popular device of its kind.