Heineken - one of the biggest beer companies in the world - is on a mission to create a more sustainable company for its customers and the planet.
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00:00 [Music]
00:08 We have very strong ambitions as a total company.
00:11 We want to be net zero in 2030.
00:14 And if you look how we are doing it, for instance, in a country like Brazil,
00:17 we say we're brewed completely with green energy, so thermo and electric.
00:21 And then we launch a campaign where we say we have a new ingredient, which is green energy.
00:26 And we really believe that sustainability is a new sign of premium in Brazil.
00:30 And we're also looking at packaging.
00:32 The good thing is relatively beer is in a sustainable packaging.
00:35 It's in glass or it's in kegs, in returnable kegs.
00:40 But still there we also see room to improve.
00:42 [Music]
00:47 A few years ago, let's say till the COVID,
00:50 the whole marketing strategy for brands were actually,
00:53 how can I be relevant in people's life?
00:56 Today, it's all about how can I be relevant in society?
01:00 How can I make the world a better place?
01:02 And this is what actually young generation love.
01:04 So sustainability is so important.
01:06 They want to see actions.
01:07 They want to see acts.
01:09 They don't want to see communication.
01:10 [Music]
01:18 [BLANK_AUDIO]