Good Luck Finding a New Summer Beer This Year

Over the past generation of beer drinkers, brand loyalty has fundamentally shifted.The Untappd generation wants to try as many different beers as possible.But the recent pandemic may be reversing this dynamic—at least temporarily.We just found out that brewers have registered fewer new products this April and May compared to last year.Cost cutting, the loss of taprooms as a sales outlet, and the loss of staff at breweries may help to explain the trend.And if you are trying to stay indoors you might consider buying beer at the grocery store instead of a beer specialty store.All of these factors are contributing to classic beers seeing a resurgence.But that's not to say it's time to give up on your favorite small craft breweries and start drinking only Busch Light.Quite the opposite actually: Small breweries need our help now more than ever