Google ($GOOGL@US) is redesigning its dominant search engine, and users may find that future results keep them on Google’s own properties for even longer. At its second annual search event called Search On, Google showed off its latest batch of advancements to search results. The company showcased artificial intelligence and the abilities to answer more specific and complicated questions. The new AI technology called Multitask Unified Model or MUM is 1,000 times more powerful than the BERT model that now powers Google Search.
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