Hoy Buenos Aires / SeSocio / Firefighters' Foundation of Argentina

3 years ago
Hoy Buenos Aires the world’s first fireproof newspaper, designed to raise funds and awareness of the fires devastating the Argentina’s forests.

The impactful campaign, created with SeSocio Financial Investments, supported the Firefighters’ Foundation of Argentina, by producing a fireproof and fire-focused print issue of Noticias de la Comarca, a local digital news platform in Patagonia.

Here, María, explains the concept and heart behind the project and what it means to her to work on something so meaningful.