How To Build A Successful Private Blog Network - Part 5
Guidelines Recap
Create one new blog post to link to each money site
No more than 1 link per money site
Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
Try to include around 4 links in total to authority sites
12 Advanced Strategies
Network Clustering
Earlier in this guide, we covered hosting and I briefly mentioned that you could host multiple websites on a single hosting plan with zero risk. This is done with clustering.
This is very professional diagram showing what the opposite of clustering looks like…
You can see that the mixed network just links out to every money site. Not every PBN site will link to every money site, but there will be a linking footprint throughout the network. Example here:
PBNS stands for “Private Blog Network Site”.
If Google found out about the Weight Loss Site, or PBNS1, the entire network could be infiltrated. Like so:
Here is a quick example of clustering. Usually people do it around niches their PBN sites are in. This allows you to get niche relevant backlinks, but there is a flaw..
Once again, the risk here is that if a single money site or PBN site is infiltrated, they may be able to pull apart your whole network.
Instead you should ensure that no money site has links from more than a single cluster. For example:
Using the example above, if you had 25 sites per cluster. If the weight loss site received a full backlink manual review, the worst case scenario is you lose the health cluster – not the others. Same if the health cluster sites were manually reviewed, you could only lose sites part of that cluster.
You can link to as many sites as you like in a single cluster, and you can have as many PBN sites in a single cluster as you like, but this gives you a security pre-caution of not potentially losing your entire network at once.
It also saves you a small fortune. It also allows you to host PBN sites from different clusters on the same hosting account, as they will never link to the same websites.
To put this into perspective, if your average hosting bill is $8 per blog for reputable hosts, but you own 10 different clusters, that brings your bill down to only $0.8 per blog.
If you are just starting out, now is the perfect time to learn about network clusters. Once your network is big enough to rank the money site(s) you are currently working on, you can separate that as one cluster and start building the next.
Remember you can rank up to 8 money sites off of a single PBN site, therefore off of a single cluster, it’s just about eliminating your risk as much as possible.
If you work with high end clients, you can even go as far as creating separate clusters for each individual client. Same goes for if you have affiliate sites that make 4 figures plus per month.
Also a cluster does not need to be niche relevant, that’s just convenient. You can mix this in with any of the site theming methods covered above.
Create one new blog post to link to each money site
No more than 1 link per money site
Keep all links permanently on the homepage (usually restricts you to about 8 links, if every post on your site doesn’t include a link)
Try to include around 4 links in total to authority sites
12 Advanced Strategies
Network Clustering
Earlier in this guide, we covered hosting and I briefly mentioned that you could host multiple websites on a single hosting plan with zero risk. This is done with clustering.
This is very professional diagram showing what the opposite of clustering looks like…
You can see that the mixed network just links out to every money site. Not every PBN site will link to every money site, but there will be a linking footprint throughout the network. Example here:
PBNS stands for “Private Blog Network Site”.
If Google found out about the Weight Loss Site, or PBNS1, the entire network could be infiltrated. Like so:
Here is a quick example of clustering. Usually people do it around niches their PBN sites are in. This allows you to get niche relevant backlinks, but there is a flaw..
Once again, the risk here is that if a single money site or PBN site is infiltrated, they may be able to pull apart your whole network.
Instead you should ensure that no money site has links from more than a single cluster. For example:
Using the example above, if you had 25 sites per cluster. If the weight loss site received a full backlink manual review, the worst case scenario is you lose the health cluster – not the others. Same if the health cluster sites were manually reviewed, you could only lose sites part of that cluster.
You can link to as many sites as you like in a single cluster, and you can have as many PBN sites in a single cluster as you like, but this gives you a security pre-caution of not potentially losing your entire network at once.
It also saves you a small fortune. It also allows you to host PBN sites from different clusters on the same hosting account, as they will never link to the same websites.
To put this into perspective, if your average hosting bill is $8 per blog for reputable hosts, but you own 10 different clusters, that brings your bill down to only $0.8 per blog.
If you are just starting out, now is the perfect time to learn about network clusters. Once your network is big enough to rank the money site(s) you are currently working on, you can separate that as one cluster and start building the next.
Remember you can rank up to 8 money sites off of a single PBN site, therefore off of a single cluster, it’s just about eliminating your risk as much as possible.
If you work with high end clients, you can even go as far as creating separate clusters for each individual client. Same goes for if you have affiliate sites that make 4 figures plus per month.
Also a cluster does not need to be niche relevant, that’s just convenient. You can mix this in with any of the site theming methods covered above.
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