How To Build A Successful Private Blog Network - Part 3
Option 2. Cityscaping
Cityscaping: The act of building a website around a real city with semi-fictional content.
Say you are setting up a PBN and come across the domain “springfieldmoms.com”. You’re thinking, “that’s stupid, I don’t even have anything going on in springfield, that’ll look fishy on a manual review”. This couldn’t be further from the truth. Sites like these are truly dynamic. There are over 30 cities named “Springfield” in the US. Pick one that suites your purpose and go check out the official city’s website. Perhaps you are targeting something in Massachusetts. In that case, head over to http://www3.springfield-ma.gov/cos/ and get all your content. Your menu and pages might look something like this:
Home
About (About Springfield Moms, mission statement whatever)
Club Officers (Fake names and roles in the club, great place to put some photos)
Springfield News (Page that just pulls in the actual city’s news feed)
Event Calendar (Embed the actual city’s event calendar)
Contact (contact form + small blurb)
And here is an example format of your first 8 posts:
Blog introduction
City event from the official calendar (Festival, Farmer’s Market, etc)
Featured Business of the Month – If your niche is weight loss your featured business of the month might be “Lake View Fitness Center”. The Article could be “5 tips on losing that holiday weight” with your link strategically placed in there.
Fun facts about the city (wikipedia link)
City Event from the official calendar (Festival, Farmers Market, whatever)
Youtube video from that city
Featured Business of the Month (Repeat formula from the last one)
Pictures from the last city event
and so on…
Option 3. Keep the old niche
If the domain you purchased is relevant to your money sites, then perfect, just keep the same niche. But even if it wasn’t, you can still follow this option (content relevancy is more important than overall site relevancy).
Start by figuring out the niche of the domain.
You can often guess the old niche based on the domain, but there are two other ways of finding it very easily.
The first is the Wayback Machine, a website/tool that saves regular copies of websites, allowing you to “jump back in time” to see what a website used to look like.
You can then look back in time and select any date that comes up
You will now be shown what the website used to look like on that date.
Some times there are issues loading it completely, maybe some images are missing, or the style is messed up, but it shows you exactly what the website used to be about.
The other way is to use Majestic or Ahrefs and look at the websites that link to it. Majestic also has a very useful “Topical Trust Flow” feature:
This tries to figure out the topic or niche of the website, based on the websites that link to it. In this example, we can see it is fairly accurate for the website goodreads.com, with the top 2 topics being libraries and literature.
Some times this isn’t that accurate, and you can look at the top
Cityscaping: The act of building a website around a real city with semi-fictional content.
Say you are setting up a PBN and come across the domain “springfieldmoms.com”. You’re thinking, “that’s stupid, I don’t even have anything going on in springfield, that’ll look fishy on a manual review”. This couldn’t be further from the truth. Sites like these are truly dynamic. There are over 30 cities named “Springfield” in the US. Pick one that suites your purpose and go check out the official city’s website. Perhaps you are targeting something in Massachusetts. In that case, head over to http://www3.springfield-ma.gov/cos/ and get all your content. Your menu and pages might look something like this:
Home
About (About Springfield Moms, mission statement whatever)
Club Officers (Fake names and roles in the club, great place to put some photos)
Springfield News (Page that just pulls in the actual city’s news feed)
Event Calendar (Embed the actual city’s event calendar)
Contact (contact form + small blurb)
And here is an example format of your first 8 posts:
Blog introduction
City event from the official calendar (Festival, Farmer’s Market, etc)
Featured Business of the Month – If your niche is weight loss your featured business of the month might be “Lake View Fitness Center”. The Article could be “5 tips on losing that holiday weight” with your link strategically placed in there.
Fun facts about the city (wikipedia link)
City Event from the official calendar (Festival, Farmers Market, whatever)
Youtube video from that city
Featured Business of the Month (Repeat formula from the last one)
Pictures from the last city event
and so on…
Option 3. Keep the old niche
If the domain you purchased is relevant to your money sites, then perfect, just keep the same niche. But even if it wasn’t, you can still follow this option (content relevancy is more important than overall site relevancy).
Start by figuring out the niche of the domain.
You can often guess the old niche based on the domain, but there are two other ways of finding it very easily.
The first is the Wayback Machine, a website/tool that saves regular copies of websites, allowing you to “jump back in time” to see what a website used to look like.
You can then look back in time and select any date that comes up
You will now be shown what the website used to look like on that date.
Some times there are issues loading it completely, maybe some images are missing, or the style is messed up, but it shows you exactly what the website used to be about.
The other way is to use Majestic or Ahrefs and look at the websites that link to it. Majestic also has a very useful “Topical Trust Flow” feature:
This tries to figure out the topic or niche of the website, based on the websites that link to it. In this example, we can see it is fairly accurate for the website goodreads.com, with the top 2 topics being libraries and literature.
Some times this isn’t that accurate, and you can look at the top
Category
🤖
Tech