"Virtual Crash Billboard" Terrifies People Crossing Street Against Red Light & Takes Picture
- 5 years ago
The Virtual Crash Billboard was done by Serviceplan Paris advertising agency for Road Safety Authority in France. It was released in Apr 2017. Serviceplan held an unprecedented field operation in Paris on March 22 to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.
In Europe's major cities, thousands of pedestrians are victims of traffic accidents every year. In the Paris region alone, there are more than 4,500.
The Agency Serviceplan France and the French road safety authority DRIEA (Direction Régionale et Interdépartementale de l'Equipement et l'Aménagement) draw attention to this security risk with a spectacular campaign – creative, interactive, but also drastic.
The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.
Advertising Agency:Serviceplan, Paris, France
Chief Creative Director:Hervé Poupon
Creative Director:Daniel Perez
Art Director:Francois Lesaint
Copywriter:Benjamin Coche
Tv Producer:Renaud Chabert
Music: The Game by Dhruva Aliman
http://dhruvaaliman.com/
In Europe's major cities, thousands of pedestrians are victims of traffic accidents every year. In the Paris region alone, there are more than 4,500.
The Agency Serviceplan France and the French road safety authority DRIEA (Direction Régionale et Interdépartementale de l'Equipement et l'Aménagement) draw attention to this security risk with a spectacular campaign – creative, interactive, but also drastic.
The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.
Advertising Agency:Serviceplan, Paris, France
Chief Creative Director:Hervé Poupon
Creative Director:Daniel Perez
Art Director:Francois Lesaint
Copywriter:Benjamin Coche
Tv Producer:Renaud Chabert
Music: The Game by Dhruva Aliman
http://dhruvaaliman.com/