Top fashion designer to design Modi’s wardrobe

  • 5 years ago
When it comes to dressing up, most Indian male politicians have a wide range of clothing to choose from, as long as it's a white kurta-pyjama made of khadi. For added variety, there's the Nehru jacket, and for trips abroad, a bandgala in black or grey does the trick.

Indian male prime ministers have never been known for their flamboyance (think Manmohan Singh) but when it comes to packaging and presentation, Narendra Modi has few peers among politicians. Having marketed himself with resounding success as a no-nonsense man of action with his half-sleeved cotton kurtas, he is ready now for the role of global statesman.
In his first important overseas visit, to the BRICS summit at Fortaleza in Brazil, Modi didn't experiment too much with the template of the Indian dignitary abroad, shedding his traditional kurta-pyjama in favour of the bandgala. But he may be planning a bigger sartorial splash for his trip to the US, the country that famously denied him a visa but has now opened its arms wide welcoming the Indian prime minister.

In charge of the wardrobe change is Mumbai-based fashion designer Troy Costa. The designer's clients include the Bollywood Khans and members of the Ambani family. Ashish Soni, known for his bespoke suits, says professional advice could do wonders to boost Modi's image.


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