How to do email marketing in 2019?

  • 5 years ago
Do you think Email Marketing is Dead?

Email Marketing is an important aspect of omnichannel marketing strategy in 2019.

Did you know that email marketing has the highest ROI compared to any other digital marketing channel?

The average rate of return for email marketing is $38 for a mere $1 investment

3 email marketing Tips:

Tip 1: Add Value

Do not try to fool the customers using misleading subject lines. Add value when sending emails.


Tip 2: Respect Privacy

Be respectful of your customer’s privacy.

Do NOT send emails to someone who has unsubscribed from your emails.


Tip3: List & Audience Segmentation

Segment users based on variable such as age, gender, devices, location or interests to generate higher ROI.

Those were my three tips to NAIL email marketing in 2019.

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