$4 Trillion and Counting: Shopping Cart Abandonment Statistics
It's estimated that cart abandonment costs retailers $4 trillion every single year—yes, trillion with a "T". With the rise of omnichannel shopping, it's common for a consumer to research products on her phone while out and about and then purchase later on from a laptop or voice search device. Watch this for the latest statistics on cart abandonment so you can learn how to combat it.