Promo Code Statistics to Bolster Customer Loyalty
- 6 years ago
Most shoppers out there are looking for a deal while they browse online. From sites like RetailMeNot to the ever-popular Groupon, there are dozens of ways to save money shopping online. However, a smart move that not all e-tailers make is offering promo codes. Yes, it lowers revenue in the short term, but more than two-thirds of consumers agree that promo codes inspire brand loyalty and are the key to enticing new shoppers. Take a look at the latest promo code statistics for proof.