Steffany Mohan Discussing About the Difference Between Dental Marketing Tactics and Dental Marketing Strategy

In this video, you can watch Dr. Steffany Mohan explain how targeted dental marketing of her practice, focused on its niche, and catering to a specific demographic (high-income group) only, works so well. Dr. Steffany Mohan elaborates this by giving two examples: the first is, how her practice leverages its expertise in denture stabilization through implants by sending out cool mailers to the intended target group with a list of denturewares which they then buy. The second example of benefits accruing from choosing one's market is her practice's successful marketing of its emergency dental care services to its targeted group of patients.
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