Link to the project: https://www.swannprivet.com/the-holy-trinity
In the context of my graduation work, I could choose any watch brand. It quickly became clear that I wanted to create a concept for Versace for a very simple reason: Versace does not impose any creative constraints. I promptly noticed an issue around Versace's watches. As of today, there is still a huge lack of communication around its watches, often overshadowed by the brand's apparel. To remedy this problem, I developed “The Holy Trinity“. This concept was initially created for a watchmaking fair. But “The Holy Trinity“ is more than that: it does not only bring attention to Versace's watches but also spreads out its new philosophy. Inspired by Greek Antiquity, it represents a goddess embodying three different meaningful values to the brand: beauty, culture & ethics. These three values paved the way for Versace to produce, create, communicate and innovate in a new way.
In the context of my graduation work, I could choose any watch brand. It quickly became clear that I wanted to create a concept for Versace for a very simple reason: Versace does not impose any creative constraints. I promptly noticed an issue around Versace's watches. As of today, there is still a huge lack of communication around its watches, often overshadowed by the brand's apparel. To remedy this problem, I developed “The Holy Trinity“. This concept was initially created for a watchmaking fair. But “The Holy Trinity“ is more than that: it does not only bring attention to Versace's watches but also spreads out its new philosophy. Inspired by Greek Antiquity, it represents a goddess embodying three different meaningful values to the brand: beauty, culture & ethics. These three values paved the way for Versace to produce, create, communicate and innovate in a new way.
Category
🦄
Art et design