Totally London Promo

I creating this video as part of my Moving Image Design degree. The brief was to create a promotional campaign with video and posters for a chosen brand. I chose Totally London, which is dedicated to promoting London as a place for foreign people to visit or study. I decided to focus on Cockney rhyming slang, a well known exclusive rhyming language used in London. An example of this is 'stairs' would be 'apples and pears' in cockney rhyming slang. I scripted an entire monologue voiced by a mate and written entirely by replacing the real words with the rhyming slang and provided a translation below. The video is shot from first person perspective, narrating a day through the eyes of an average Londoner. Check out my profile or http://www.east14.co.uk for more of my work.