Digital Marketing and Web Strategy in Pharma - Case Study (GSK)

Digital marketing and web strategy in pharma. Highlights from our case study of GSK's Flonase Rx to OTC marketing initiatives.

Adjusted search density on Google - 0:32
Timeline: Allegies, Claritin, Flonase, Flonase Contest - 1:14
background & milestones - 1:46
Estimated monthly AdWords budget & spend - 2:44
Instagram influencer marketing (contests) - 3:08
Great American Road Trip (sweepstakes) - 5:09
Most successful social posts - 5:55
Google AdWords keywords & history - 6:02
Flonase display ad examples - 7:07

Full post: https://pharmadigitalmarketing.com/digital-marketing-web-strategy-pharma/
Site: https://pharmadigitalmarketing.com