Marketing in Pharma - Case Study (AEDs)

Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL).

Pharma marketing in a digital landscape - 0:27
Our market is the most competitive market? - 0:45
Product positioning and competition in a saturated market - 1:11
Product differentiation & market segmentation - 1:31
What do you do after launch? (lifecycle management) - 2:50

Transcript:
https://pharmadigitalmarketing.com/marketing-in-pharma/

Site:
https://pharmadigitalmarketing.com