Fox News Will Reportedly No Longer Call Itself ‘Fair And Balanced’

  • 7 years ago
Fox News will reportedly no longer call itself a ‘Fair and Balanced’ news network.

Fox News will no longer call itself a ‘Fair and Balanced’ news network. 
The decision to drop the long-time slogan crafted by former and now deceased CEO Roger Ailes was reported on Wednesday. 
According to New York magazine, “The decision was made last August after Ailes’s ouster…because the phrase had ‘been mocked,’ one insider said. Another executive explained that the tagline was ‘too closely associated with Roger.’” 
The publication also notes, “The slogan was Ailes’s cynical genius at its most successful. While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won.” 
Ailes was the guiding force behind Fox News from its 1996 inception through the summer of 2016, when he departed amid sexual harassment allegations. 
He passed away in May of 2017 after falling in his Florida home and slipping into a coma.
CNN Money reports, in place of the old slogan, "...producers have been asked to use the network's other slogan: 'Most Watched. Most Trusted'...The network will also introduce a new slogan soon, a source there said."

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