Joe Stump on How Experimentation Enables New Product Development

In Chapter 7 of 14 in his 2012 interview, Internet entrepreneur Joe Stump answers "How Do You Balance Experimentation and Commitment in the Projects You Pursue?" When looking at new products and new companies, Stump uses experimentation to scratch the itch about interesting ideas and then decide if and when to commit to a larger project. He shares his experience hacking on email attachment management, putting it on Github, and eventually helping young entrepreneurs found startup attachments.me. Joe Stump is a serial entrepreneur based in Portland, OR. He is CEO and co-founder of Sprint.ly, a product management software company. Previously he founded SimpleGeo, which was sold to Urban Airship in October 2011. He advises several startups - including attachments.me and ngmoco:) - as well as VC firm Freestyle Capital. He earned a BBA in Computer Information Systems (CIS) from Eastern Michigan University.