Joe Stump on Why a Minimum Viable Product Design Strategy Works

In Chapter 16 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, Internet entrepreneur and SimpleGeo CTO Joe Stump shares why less is more when designing and building consumer Internet products. He takes a minimum viable product - or MVP - approach to release products with core features and build on them after initial feedback. He contrasts this with taking an approach that layers on non-essential features that dilute user experience and core feature functionality. He notes Apple and its initial iPhone release with roughly six apps. Stump is the co-founder and CTO at SimpleGeo (www.simplegeo.com), a San Francisco-based mobile location infrastructure services company. Previously Stump was Lead Architect at Digg. He programs in PHP, Python, Django and enjoys scaling websites. He earned a BBA in Computer Information Systems from Eastern Michigan University.