VIDEO: Imam Sddique On the set of new TV show TIME OUT IMAAM- - Launching of a new show on MTV
MTV is all set to strengthen its Sunday prime time with new show ‘Time out with Imam – Ek Insaan, Kai Pehchaan’. The comedy reality series will comprise 13 episodes. It will premiere on July 14, 2013 on the 7PM time slot.
The show will be followed by Season two of ‘Sound Tripping’, which would be aired on the 8PM time slot, also from July 14, 2013. Both the launches come on the back of the channel’s recent launch ‘Splitsvilla Season 6’, which was introduced in the last week of May and is telecast on the 7PM time slot on Saturdays.The channel is launching an extensive 360-degree campaign to create a buzz about the show. In confluence with Imam’s personality, MTV will be promoting the show by joining hands with autowalas in Mumbai. Adding to the shock value, the entire city will be swarmed with 500 Imams all around them as autowalas and promoters will be seen wearing Imam masks.
The channel will also connect with its audience through the launch of a new app – Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalised message delivered by Imam himself. The app has observed around 30, 000 downloads till date. The series will see real-time radio integration in an episode for the first time, shares the channel.
The channel will be promoting the series across the Viacom18 bouquet of channels as well. In addition, the show has been launched in association with Swipe ‘MTV Slash’ fablet.
The 13-part series will document Imam’s journey as he shares his take on various high profile events that will be topical such as cricket, films, TV, music, fashion, etc. The show will also comprise a continuous flow of celebrities acquainted with Imam.
The show will be followed by Season two of ‘Sound Tripping’, which would be aired on the 8PM time slot, also from July 14, 2013. Both the launches come on the back of the channel’s recent launch ‘Splitsvilla Season 6’, which was introduced in the last week of May and is telecast on the 7PM time slot on Saturdays.The channel is launching an extensive 360-degree campaign to create a buzz about the show. In confluence with Imam’s personality, MTV will be promoting the show by joining hands with autowalas in Mumbai. Adding to the shock value, the entire city will be swarmed with 500 Imams all around them as autowalas and promoters will be seen wearing Imam masks.
The channel will also connect with its audience through the launch of a new app – Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalised message delivered by Imam himself. The app has observed around 30, 000 downloads till date. The series will see real-time radio integration in an episode for the first time, shares the channel.
The channel will be promoting the series across the Viacom18 bouquet of channels as well. In addition, the show has been launched in association with Swipe ‘MTV Slash’ fablet.
The 13-part series will document Imam’s journey as he shares his take on various high profile events that will be topical such as cricket, films, TV, music, fashion, etc. The show will also comprise a continuous flow of celebrities acquainted with Imam.
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