POPSUGAR Beauty

How to Get Larger, Natural-Looking Lips With Makeup

12 Reasons Turmeric Is a Genius Beauty Ingredient

Achieve Ultimate Mermaid Status With 3 DIY Hair Coloring Tricks

Makeup Artist Who Transforms Into Famous Paintings Has a Museum-Worthy Instagram

How One Woman Embraces Her Anxiety to Help Others Feel More Beautiful

The Key to Getting Rid of Bacne Is . . .

9 Things to Know Before Applying Matte Lipstick

Undercut Tattoos are Back, So Get Shaving

This Teen's Vintage Beauty Transformations Will Force You to Look Twice

Try These 6 Steps For the Eyelashes of Your Dreams

The Best Hair Removal Method You Aren't Using

This Grandma's Glam Transformation Proves the Power of Contouring

STOP! 11 Ways You're Using Your Beautyblender Incorrectly!

DIY the Sold-Out Rainbow Highlighter, and Prepare to Look Magical!

This Model Just Proved Thigh Gaps Are Easy to Fake Online

As a Woman Who Shaves My Face, Here's What to Know (and Avoid)

Want Better Skin? Here's What to Do For Gorgeous Skin in 1 Day

Native American Model Reminds Us Her Culture Isn't a Fashion Statement

How to DIY Instagram's Biggest Nail Trend in 3 Easy Ways

Mom Wears Pregnancy Scars With Pride in Calvin Klein Underwear Shoot

"Isn't Being Smart Enough?" Felicia Day Discusses the Pressure on Women to Be Beautiful

6 Japanese Beauty Secrets You'll Want to Start Using Immediately

This 60-Second Henna Video Is Absolutely Mesmerizing

Model With Down Syndrome Makes History as Beauty Brand's Beautiful New Face

Want More Instagram "Likes"? Try These Makeup Tips

12 Ways Tea Can Give You Better Hair, Skin, and Nails

Teen Beauty Queen With Down Syndrome Aims For Miss America

This Nail Art Method Makes Intricate Patterns Ridiculously Easy to DIY

The Commandments of Long-Lasting Music Festival Makeup

Shay Mitchell Used to Want Light Skin and Blonde Hair as a Teen