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Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.

"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis

Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers

Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer

SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

How the CMO role has evolved, according to Haleon's Katie Williams