Bikinis Restaurant Trademarks the Term 'Breastaurant'

  • 11 years ago
Bikinis restaurant trademarks the term "breastaurant".

There’s nothing more American than burgers and bikinis.

Several themed restaurants combine those two components. But the Bikinis dining chain has taken it a step father - by trademarking the term “breastaurant”.

This means that competing eateries can no longer use the phrase to refer to any other establishment besides Bikinis.

The CEO and founder of the company, Doug Guller recently stated in a press release “We’re really excited about receiving this federal trademark. Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America’s ONLY breastaurant®.”

The chain of restaurants features female staff dressed in skimpy shorts and of course, bikini tops.

Last year, Bikinis main man, Doug Guller, purchased a piece of land in rural Texas that was for sale on Craigslist and named it after his restaurant chain.

His intention is to turn the barren town into a location for annual festivals and events.

How do you like the concept?