Add Holiday Dollar Merchandise Early to Maximize Sales | JC Sales
Website: http://www.jcsaleswholesale.com
If you didn’t do your Valentine’s Day order by Christmas time, you can’t fill the shelves with hearts and cupids the first day of the year and that means lower sales. Ordering and stocking your shelves long before the holiday season begins, allows you to capture the shoppers that plan ahead, as well as those who are last minute Louies.
Whether it’s Christmas wrapping paper, holiday cards, wall decorations or small gifts, stocking your shelves early gives the store the opportunity to use one of the best forms of advertising, word of mouth. Shelves devoid of holiday or seasonal items the day the season or holiday ends is the goal of every retailer, but especially in a dollar store.
Displaying appropriate seasonal items brings needs and wants to the attention your customers. A customer may have just run into the store to purchase more laundry detergent, but as she passes the Christmas display, decides that purchasing stockings, candy, and small toys or other items to fill the stockings would be a good idea since they were readily available and had an excellent price. Had you not had the shelves well stocked and prominently displayed, she might have made her holiday purchases at a large drugstore chain or superstore.
Planning, purchasing ahead and stocking your shelves with items for the next big event, whether it is the first day of school, the football season or the Fourth of July, pays big dividends and boosts your profit. Every wise shopper knows you’ll find the best selection of merchandise when you shop early and the same is true when you purchase items from your wholesaler. Not only will you have more sales by stocking your shelves early, get more advertising and return visits from customers, but you’ll also be able to track your holiday sales with more accuracy so you retain zero holiday items when the special day arrives. When you tie it all together, it spells a far more profitable year.
If you didn’t do your Valentine’s Day order by Christmas time, you can’t fill the shelves with hearts and cupids the first day of the year and that means lower sales. Ordering and stocking your shelves long before the holiday season begins, allows you to capture the shoppers that plan ahead, as well as those who are last minute Louies.
Whether it’s Christmas wrapping paper, holiday cards, wall decorations or small gifts, stocking your shelves early gives the store the opportunity to use one of the best forms of advertising, word of mouth. Shelves devoid of holiday or seasonal items the day the season or holiday ends is the goal of every retailer, but especially in a dollar store.
Displaying appropriate seasonal items brings needs and wants to the attention your customers. A customer may have just run into the store to purchase more laundry detergent, but as she passes the Christmas display, decides that purchasing stockings, candy, and small toys or other items to fill the stockings would be a good idea since they were readily available and had an excellent price. Had you not had the shelves well stocked and prominently displayed, she might have made her holiday purchases at a large drugstore chain or superstore.
Planning, purchasing ahead and stocking your shelves with items for the next big event, whether it is the first day of school, the football season or the Fourth of July, pays big dividends and boosts your profit. Every wise shopper knows you’ll find the best selection of merchandise when you shop early and the same is true when you purchase items from your wholesaler. Not only will you have more sales by stocking your shelves early, get more advertising and return visits from customers, but you’ll also be able to track your holiday sales with more accuracy so you retain zero holiday items when the special day arrives. When you tie it all together, it spells a far more profitable year.
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