Ahmos Netenel - The Massage Business Owner's Entrepreneurial Journey

  • 12 years ago
http://www.worldmassagefestival.com/2011/netanel.html
http://www.spalutions.com
http://www.massagenerd.com
If you own, or plan to open a massage establishment, a spa or a wellness center, this program is a must!

If you're already own a massage business, you'll find solutions for your toughest management challenges. If you're planning a facility, you'll leave this program with a clear-cut strategy for business success. This program will put you miles ahead of the competition. This fast-paced, information-packed program is full of original, innovative and practical concepts that are actually at work in top massage centers and spas. This includes tools you'll be able to put to use the day you return to work.

Do you have what it takes?

Surprising characteristics of successful massage entrepreneurs
Leveraging your strength and mitigating your weaknesses
Preparing for the journey from hands on therapist to a CEO
Understanding emotional issues that are holding you back
Understanding your roll and adapting to change
Your communication style and business acumen

Your business check up

The importance of developing accurate financial data.
Identify the underling causes for present and future business ailments
Fair owner compensation
Accurate way to identify your ideal customers
Objectively evaluating your business' potential to thrive
Making your establishment irresistible to clients

Developing a compelling business concept

Differentiating your business from your competition
What are your customers really buying? Hint: it is not a massage
Developing a powerful pricing structure- no more guesswork.
Making the most out of your location and facilities.

Working with other massage professionals

Independent contractors vs. employees- your most critical decision
Customizing the right compensation structure for your concept
Incentive programs- which ones work and which ones backfire?
Recruiting and retaining great staff
Managing difficult massage therapists: flakes and prima donnas

Effective marketing on a limited budget

Words you are probably using in your copy that keeps clients away
What words will evoke instant trust with potential new clients?
The best way to find a constant flow of "low hanging fruits"
The most cost effective promotional tool for massage establishments
Why are your clients do not come back and how you can change that?
Entrepreneurial strategies for massage establishments
The art of barter- maximizing its power and avoiding traps.

Avoiding litigations

Raising money- for start-up and growth
Getting the most out of your lease
Buying or selling a massage establishment or a spa

Supplies Needed by Students: Pen/paper for note taking