• 2 years ago
Entrepreneurial mindset is biggest challenge in starting business | Business and Politics

Rommel Ng, co-founder of Buffalo's Wings N' Things, tells the story of how he started his restaurant business in 2009 despite being a journalism graduate. He says that the biggest challenge in starting a business is developing an entrepreneurial mindset.

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Transcript
00:00 - Good evening and welcome to SMNI.
00:02 You're watching Business and Politics.
00:04 I'm your host, Dante Klingkamp.
00:06 Our guest tonight is a veteran restaurateur,
00:08 and in a larger context,
00:09 our topic will focus on entrepreneurship.
00:12 We'll talk to Romel Nang,
00:13 who co-founded Buffalo's Wings and Things,
00:16 after honing his skills in Shakey's Pizza,
00:18 Outback Steakhouse, and Jollibee Food Corporation.
00:21 He's also a co-founder and director of Resto Coach,
00:24 which is an advocacy group that aims to inspire hearts,
00:27 empower minds, and equip business owners
00:29 and stakeholders in the restaurant industry.
00:32 Many of them are micro, small,
00:33 and medium enterprises, or MSMEs.
00:36 As mentioned before in this program,
00:37 MSMEs are vital to the Philippine economy.
00:40 They comprise 99.6% of all registered firms.
00:43 They also account for 35% of gross value added,
00:46 and employ about 60% of the labor force.
00:49 We'll ask Mr. Nang,
00:50 what does it take to succeed in business?
00:53 And with entrepreneurs looking ahead at 2024 and beyond,
00:56 what are the opportunities and challenges
00:57 facing the food industry?
00:59 - Sir Romel Nang, welcome to Business and Politics.
01:02 - Thank you for having me here, sir.
01:04 - Now, I'm really curious about your journey.
01:08 We were talking a lot about your past.
01:11 Turns out you were a journalism major.
01:15 I feel like the interview could be
01:17 going the other way around,
01:19 (speaking in foreign language)
01:20 Tell us how you became interested
01:23 in the restaurant business.
01:25 I understand it somehow runs in your family, right?
01:28 - Yeah, I think the DNA came from my Lolo,
01:31 who was a first generation migrant from China,
01:34 so in the 50s.
01:35 So he came to the Philippines with his brothers.
01:38 I think one of the brothers knew how to work with watches.
01:43 So he put up a watch shop in Doroteo, Jose, Manila.
01:47 And then the other brother knew how some wood sash work,
01:51 you know, artistry and woodworks.
01:54 So he put up a woodwork shop in Caloocan.
01:56 And then my Lolo put up a noodle shop in
01:59 what was known then as General T. de Leon, Valenzuela,
02:01 which is now known as Carujatan.
02:04 So from the small noodle house, noodle shop, I think,
02:07 and beside the road, near the church,
02:10 it grew into a full-blown restaurant
02:12 in front of the San Miguel Beer Brewery.
02:16 - I see. - Actually,
02:17 what was known before us, up to now, sir, BBB.
02:20 - Okay.
02:21 - That place, Bulacan Beer, Balintawak Beer Brewery,
02:24 but it's actually in Bulacan.
02:26 - In Polo, Bulacan.
02:26 So that's where he put up his restaurant.
02:29 So literally, at night, sometimes I sleep at,
02:34 in the local dialect, sir,
02:35 parang natutulog ako sa pansitan, literally.
02:38 - So literally na pansitan.
02:39 - Yeah, on top of it, because daytime,
02:40 we used to have customers in the second floor,
02:42 but at nighttime, it's a sleeping area for grandchildren
02:46 and the children of my Lolo.
02:48 So-- - So you grew up
02:51 playing your Lolo's, I guess, restaurant.
02:54 You met him and you--
02:57 - Yeah, I still had an opportunity to be with him
03:00 until I was seven years old.
03:02 - Okay, so you still remember?
03:04 - Yeah, I still remember the shop, people making,
03:08 you know, what made us famous then was our pansit,
03:11 which had fish balls, which are really made from scratch.
03:16 - Oh, wow.
03:17 - You know, which is, and then the answer,
03:19 it's very hard to find right now.
03:21 So the recipe from China and my Lolo's know-how,
03:25 and we became a precursor of, you know,
03:29 the pansit areas now.
03:30 - Right, right, right.
03:31 - And, you know, sir, believe it or not,
03:33 even in the '70s,
03:35 yung inaapot ko '70s, '80s, we were already 24 hours.
03:41 So because, I think economically,
03:43 because the beer brewery had shifts,
03:45 and then-- - It made sense, yeah.
03:47 - The famous taxi company, R&E, before EMP.
03:50 - Okay, yeah, yeah.
03:51 - Taxi was near us, so-- - I remember that.
03:53 - We had to serve all those people at night.
03:55 So from that time, sir, when I took up journalism
03:59 at the University of the Philippines,
04:00 I found it necessary to do part-time work.
04:05 I was a working student, so I think that also rekindled
04:10 when I started working for Jollibee Foods Corporation,
04:13 Grand Central Monumento Branch in 1992.
04:16 I think that, you know, switched me from my plan
04:20 of being a journalist to-- - From journalism to QSR.
04:23 - Yeah, to restaurants.
04:24 At that time, sir, 1991, 1992, Jollibee was growing.
04:28 The QSR industry, the QSR sector, I would say,
04:32 was at its peak.
04:35 So it rekindled my interest in the restaurant industry.
04:38 So after I graduated, I pursued a career with Jollibee
04:42 as a management trainee.
04:44 And then, as you mentioned in the intro,
04:46 I worked for Shakey's as well, Outback Steakhouse,
04:50 Shakey's, and then went back to, you know,
04:54 doubled a little bit, your first venture
04:55 going to entrepreneurship catering.
04:58 And then after that, it failed, actually.
05:01 - Okay. - And then I went back
05:03 to work for Shakey's and then Outback again.
05:06 And then we founded Buffalo's Wings and Things in 2009.
05:10 - Wow, and then you started one store, right?
05:13 And how many restaurants do you have now
05:16 of Buffalo Wings and Things?
05:18 - Yeah, it's really, truly a blessing.
05:20 Now, 2009, we started with one store
05:22 in Ortigas Home Depot.
05:24 Now it's called Upper Deck.
05:26 - Upper Deck. - Yeah, Upper Deck,
05:28 along Julia Vargas.
05:29 That's where we started.
05:30 And it was dinner only.
05:31 - Okay. - Because we used
05:32 to have day jobs.
05:33 My co-founders and I used to have day jobs.
05:36 - Okay. - So what we did was--
05:37 - So it was on the side only. - On the side, yeah.
05:38 - Initially. - Yeah.
05:40 - But now it's your full-time work, right?
05:43 - Yes, I'm currently the president of the company.
05:45 - Right.
05:46 - And going back to your question,
05:49 from 2009, from one store,
05:50 we grew up to 55 stores in 2019.
05:54 - Wow, congratulations. - But when the pandemic hit,
05:56 of course, we had to pivot and--
05:57 - Sure, sure.
05:59 - Reposition some of the stores and relocate.
06:02 So now we're operating 39 stores.
06:04 - That's quite interesting.
06:05 But let me take a step back,
06:06 because I'm quite interested in your background,
06:08 because the entrepreneurial, I guess,
06:13 work ended with your grandfather for a while.
06:16 You were telling me that none of his siblings,
06:19 or none of his children went into that business.
06:22 Your father was a former police officer, right?
06:26 And I think you were saying that your mom's glad
06:29 that none of you two became police officers.
06:32 But tell me more about that.
06:33 And you said it got rekindled when you went to college,
06:37 had to take a day job.
06:38 But why did it end?
06:41 I mean, what interrupted it?
06:43 - I think there's another, unfortunately,
06:44 there's a gap between me going into the restaurant industry
06:48 and the restaurant continuing its operation,
06:51 the Noodle House.
06:53 It was called Delia's Restaurant.
06:56 And a lot of people from the Valenzuela, Marulas area,
06:58 still ask us about it when they see us.
07:02 - What happened? - That it's going to reopen.
07:05 I think there was a gap, because in the late '90s,
07:08 the restaurant was, the space was not ours.
07:13 I think my Lolo tried to purchase it several times,
07:16 but it was prime property.
07:18 So in the late '90s, the lease ended,
07:22 and ironically, who took over was Jollibee.
07:26 - Oh, okay.
07:28 - So, I was not yet ready, maybe, to take on the succession.
07:36 - Your siblings were not interested also?
07:38 - No, my siblings, my uncles, my aunts.
07:40 - Your brother, you're telling me,
07:42 was in Saudi Arabia for a long time?
07:44 - Yeah, he's an OFW, along with my sister-in-law, for 23 years.
07:49 They served the royal family of Saudi Arabia,
07:52 and after 23 years, they decided to go home.
07:55 He's now running a small business, a water station,
07:58 and, of course, taking care of the apos,
08:00 and he's a pastor now.
08:02 He's a Protestant pastor in Marulas and in Santa Maria, Bulacan.
08:07 - Yeah, I'm always very interested in how people get into the business,
08:14 and I'm interested also what others can learn from it.
08:19 And you were telling me earlier that when your grandfather
08:22 came to the Philippines from China,
08:25 his skill was to cook, so that's why he got into cooking,
08:29 or to the restaurant business.
08:32 But you had options, and so you sort of stumbled back into it.
08:38 Did you ever imagine when you were younger
08:43 that you would go into business yourself,
08:46 or did you imagine that you would be instead hosting a TV program,
08:50 or maybe writing columns for a paper?
08:54 What was your childhood ambitions when you were growing up?
09:00 - You know, come to think of it, I really wanted to write.
09:03 - Okay.
09:04 - I think it was high school when I really decided to pursue a journalism course.
09:10 I wanted to write. I wanted to become a columnist, eventually.
09:15 - You were in politics or business or food?
09:20 - I didn't have any specific-- - You just wanted to write.
09:22 - I just wanted to write. I knew that I had a passion for writing,
09:27 which I think now translated into something of a different medium,
09:31 but it's still the same.
09:33 - Talk about the rest of the coach.
09:36 - But going back to your point, sir,
09:39 the biggest difficulty looking at it now,
09:43 looking back at it now, rather, is the mindset.
09:48 - Yeah. That's what I'm very curious about.
09:51 - What would give us the mindset of doing business?
09:55 Because my Lolo died in '78. I was only six.
09:58 So most probably he would have had the most entrepreneurial mindset.
10:02 And my mom was, as I told you backstage earlier,
10:05 she was also an entrepreneur in her own right,
10:08 entrepreneur in her own right, doing small buy-and-sell businesses
10:12 while tending to the restaurant as this daytime cashier.
10:15 So all of those things put together, you don't realize.
10:18 Because once you finish school, the orientation is to find employment,
10:23 which I did, you know, Jollibee Foods.
10:26 And the pay was good, better than other industries.
10:29 I think that was one of the reasons why I went into restaurant as well,
10:33 knowing that it's going to be a more difficult path if I took on journalism.
10:38 And then, of course, from being a service crew to becoming a manager
10:44 and then eventually becoming of a higher position,
10:48 the comfort zone comes in, that you're comfortable with the 15/30th salary,
10:54 the bonuses, et cetera.
10:56 - People are afraid to lose that security, right, when they go into business.
11:01 Were you concerned about that?
11:03 Or were you more confident because you had your grandfather to look at
11:08 and your mom was doing the sideline business?
11:11 - Yeah, I think the reference to my past came late.
11:15 I think I was carried away by the norm.
11:20 I would say the norm, the normal mindset, finishing school,
11:26 working for a good company, big company.
11:28 I had great opportunities working particularly for Outback Steakhouse.
11:32 I was at one time a director for Southeast Asia.
11:35 - Wow. And it was part of the bistro group back then?
11:38 - Initially, yeah.
11:40 And then it was sold to the mother company in the U.S.
11:43 and that's when I came back.
11:44 - I see.
11:45 - I had two tours of duty for Outback.
11:48 So when I came back, it was already being run by the U.S. company
11:51 and I was assigned to handle several markets.
11:54 So you'd imagine the perks and the comfort zone
11:59 because you can travel, you're exposed, you're moving up the ladder.
12:04 But one time, I think I was with my friends, co-founded Buffalo's Wings and Things,
12:10 and we had a conversation about retirement.
12:13 - Okay.
12:14 - Because when you're young, you don't even think about retirement.
12:16 - Sure.
12:17 - Especially in the restaurant industry, we're trained to--
12:19 - It's so fast.
12:20 - And we're trained to work hard, closing to opening, ending inventory,
12:25 month-end inventory and such.
12:27 So I think in 2009, when we were conversing with my co-founders
12:32 of Buffalo's Wings and Things, the talk about retirement,
12:36 because you realize that in the restaurant industry,
12:38 unlike in multinational companies or banks,
12:41 you don't really have an institutionalized retirement policy or program.
12:47 - Sure.
12:48 - So personally, I--
12:51 - You're quite young to think about retirement.
12:53 - In '09, right?
12:54 - Yeah.
12:55 - Because one of the problems in the industry is, of course, the wear and tear.
12:58 - I see.
12:59 - You work weekends, you work late nights, so--
13:02 - Opening to closing.
13:03 - I remember it fondly.
13:05 I went home and tried to think about it seriously, and I said,
13:08 "I need to get out of my comfort zone, and I need to think of the future."
13:12 And I guess I formulated the idea that the framework should be,
13:18 "Okay, gain experience for maybe two decades,"
13:21 which was, I think, the length of my experience at that time,
13:25 and then eventually the graduation should be to become a restaurent negotiante
13:29 or a restaurant entrepreneur.
13:32 So that's when it started.
13:33 So I opened my mind when I was invited by my co-partners to start Buffalo's Wings and Things.
13:39 I think that opened my mind because I just came also from a failed business.
13:43 I started--
13:44 - The catering, yeah.
13:45 - Catering.
13:46 So I guess that's one lesson that I can share to the viewers,
13:51 that failure actually sharpens you.
13:55 - It can be instructive, yeah.
13:57 - The grit to learn from the insights of the failure and continue on better and stronger.
14:04 [silence]
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