dieseldodisturb

"Do disturb", was the concept of the Diesel 's "coup de chapeau" at Galeries Lafayette in Paris. With reflexgroup's Paris team, Frédéric Fontan as a creative director of this global communication event make this totally diesel crazy spirit real.
17 windows on boulevard Haussmann, 13 corners, 36 hours non stop of setting, 2 weeks, 4 alive & staged windows during 2 week-end, huge "Do disturb" poster, massive media cover and large audience welcoming... this project was really into the "bigger than life" DNA of Diesel .