Stanley Cup 2011: Who to root for?

http://nma.tv The Stanley Cup Finals have begun, featuring the Vancouver Canucks and the Boston Bruins. Americans don't know who to root for. The Canucks are Canadian and Boston is one of the most-hated sports cities in the US. It's no matter, though. Hockey is largely regarded as the redheaded step-child of American sports. The NHL is often overshadowed by the NBA, which schedules its championship during the same time of the year. What could be done to make hockey more exciting?