Andrew McAfee, MIT Center for Digital Business

Digital transformation -- the use of digital technology to radically improve performance or reach of enterprises -- is becoming a hot topic for companies across the globe. Executives in all industries are using technologies such as analytics, mobility, and social media -- and improving their use of traditional technologies such as ERP -- to change customer relationships, value propositions, and internal processes. Other executives, seeing how fast digital technology disrupted media industries last decade, know they need to pay attention to changes in their industries now.