Geemik or the “Usage-aided design”

How can a game contribute to strengthen democracy and citizen participation? This was the main question in the minds of the jury members of the e-Democracy Awards 2011, during the presentation of Marc Thébault last October at the City Hall of Issy-les-Moulineaux. Chief coomunications officer of Caen-la-mer region (in the north of France), Marc gave a presentation of "Geemik", a playful operation launched last September during the Fair of Caen, with the purpose to raise public awareness of NFC (Near Field Communication), the mobile contactless technology.