When it comes to trucks, no body knows how to build a better truck than RAM. The 2011 line-up of trucks has swept the Truck of Texas awards and promises to dominate the Southwest. Meet Hayden Elder, a real Southwest cowboy who knows a thing or two about hauling, roping, riding and driving. In this video he talks about an extreme scenario where his RAM Truck saved his life. Chrysler Group LLC unveiled the most luxurious Ram Truck ever produced by the company. For more information on the RAM Laramie Truck, visit http://www.ramsouthwest.com/2010/11/22/2011-ram-laramie-longhorn-southwest/. Named the Ram Laramie Longhorn edition, the Ram lineup's most well-appointed model is designed for the owner who needs a truck for work or play, but won't settle for anything but the finest quality and refinement. Ram Laramie Longhorn edition models are prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.
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Short film