Haque Argues Stale Innovation Caused 'Zombieconomy'
- 12 years ago
Haque Argues Stale Innovation Caused 'Zombieconomy'
Columbia Business School - BRITE '09 Conference
Speaking at the BRITE '09 Conference, Umair Haque, director of the Havas Media Lab, discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.
Columbia Business School - BRITE '09 Conference
Speaking at the BRITE '09 Conference, Umair Haque, director of the Havas Media Lab, discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.