Gaming glamour at the Golden Joystick Awards

The Golden Joystick Awards have been handed out to the best of the global video game industry at a glitzy awards bash in London.

A record-breaking 1.54 million gamers voted online for their favourite games in a number of different categories.

The most coveted accolade for Ultimate Game of the Year was presented to Electronic Arts for Mass Effect 2, which also scooped Role Playing Game of the Year.

Plants vs. Zombies from Popcap Games also netted two Golden Joysticks, winning Download Game of the Year and Strategy Game of the Year. Activision's seemingly unstoppable Call of Duty franchise, continued its annual winning streak with 2010's third double, bagging Shooter of the Year for Call of Duty: Modern Warfare 2 and One to Watch for the forthcoming Call of Duty: Black Ops which will be released next month.

The 28th Annual Golden Joystick Awards celebrates a successful year which saw gaming further embed itself into people's daily lives, as one of the UK's most popular entertainment activities.