Street Publicity Stunt: Whisky Scavenger Hunt

A popular whisky brand needed to create hype, drive awareness and increase public interest in the launch of their new online scavenger hunt. Attack! sent out a flash mob of "Lost Explorers" to support the launch of the whisky's online campaign. Actors flooded the streets asking nearby pedestrians for help with treasure map directions. Attack! bongo drummers filled the air with percussion beats leading up to the big treasure "excavation" and find.