Conversational Marketing 1 (www.digitalmarketingschool.com)

This is the first episode on Conversational Marketing. As a term within the digital space, the principles of Conversational Marketing were first fully identified and outlined in serial blogger Joseph Jaffe’s book, Join the Conversation, published in 2007. The author looks at the context within which conversational marketing derived, the birth of the ‘many-to-many’ model and its relevance to traditional marketing principles. In this first episode, we’ll look at what this new model means. If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie