With Doechii being honored at Billboard Women in Music this upcoming saturday as Woman of the Year, Billboard staffers share their take on the internet debating if she’s an industry plant, and explain why she isn’t.
Keep watching to see their take!
What do you think an industry plant is? Let us know in the comments below!
Keep watching to see their take!
What do you think an industry plant is? Let us know in the comments below!
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MusicTranscript
00:00Yo, y'all seen Twitter going crazy talking about Doji and Billboard?
00:05Oh my god, yeah yeah yeah. I gotta show you this one tweet.
00:09Someone said, kinda awesome that it's only March and Billboard's like, we've seen enough, it's Doji.
00:15I mean, but it's legit though. I mean, she just won a Grammy that only two other women has ever won.
00:21She's killing it.
00:22And, I mean, women in music always happens every March, so it's not like we just decided, oh, we've seen enough.
00:28And it's not like this is the first time we've done it. We kinda did something similar with SZA.
00:33Like SOS came out at the very end of like 2022 when she was our Woman of the Year in March, and then she had that great run in 2023 with SOS.
00:41But I feel like what they're really doing is just putting Billboard in the conversation that they were already trying to have about Doji being an industry queen.
00:48I mean, they've always been trying to discredit her success. I mean, she has been in the game forever.
00:54She was our rising star two years ago, so it's not like she is brand new.
00:58Oh my God, two years ago, I was talking to her at Coachella.
01:00Oh, right.
01:01Oh, well, five years ago, I saw her on Twitter.
01:04I saw the post, I lost my job, I'm gonna go knock on doors.
01:09So I was telling all y'all.
01:11Was that before she got signed?
01:12It was before. It legit was before she got signed.
01:15The whole tweet was like, her post was, oh, I lost my job, I'm gonna just start knocking on doors.
01:20I think she was asking for an internship or something.
01:22And it worked.
01:23I mean, I think I first really started knowing her name when What It Is came out.
01:27And that took over so long.
01:29That was a weird day.
01:30And that's what I keep saying, because people are like, I don't know any Doji songs.
01:33And it's like, you didn't hear What It Is, ho?
01:35What It Is, ho?
01:36It's because she didn't have a video.
01:38She didn't have no video, so you just heard the song, and it's like, oh.
01:41So it's like, remember when Weeknd, we didn't know what he looked like, we just heard his music?
01:45I feel like that's how Doji was.
01:46You heard her music, but we didn't know what she looked like, and all of a sudden, we just saw her.
01:50But she's putting in the work, too.
01:51I saw her at West Hollywood Pride last year, and she killed it.
01:55The theatrics, the dancing, she can sing opera.
01:58She's so good.
01:59She can do all of it.
02:00She can sing opera?
02:01Yeah, she got notes that nobody can hit.
02:04She's the ultimate performer.
02:05No opera song, no.
02:06But then even with Anxiety, she just showed a different side of herself on that one, too.
02:14She's still showing different sides.
02:16I mean, that shows you how long she's gonna get.
02:18There's an example of a song that somebody used to know, like a super old song, and she used that for Anxiety.
02:24Super old?
02:25I mean, that song is like 10 years old.
02:26Wait, wait, wait.
02:27Wait, wait, wait.
02:28I remember when that came out.
02:29It was like 2014.
02:30I mean, I wasn't there.
02:31She was not super famous in 2014, but clearly, she was making music back then.
02:36She was how old in 2014?
02:38Listen, you know what?
02:39We were the same age.
02:40You know what I'm saying?
02:41I got that out of the way.
02:42I guess my question is, what is an industry plan?
02:44Do we believe what an industry plan is?
02:46It's just them discrediting a successful woman.
02:48They said the same thing about Olivia Rodrigo, which came out of nowhere, but she was on Disney Channel.
02:52Did they say that about Chapel, too?
02:54Yeah.
02:55They say that about Chapel.
02:56Do they?
02:57No.
02:58I feel like Chapel had such a...
02:59Chapel's always like, the industry is trash, but I'm gonna make it.
03:02She's also been making a lot of this music for a long time.
03:05It's just coming out now.
03:07I think everyone's just trying to give more credit to these labels and their power than they actually have.
03:12We the consumers are the ones who make artists bigger.
03:15So you're saying that the label is the one who made the term industry plan?
03:20See that?
03:21Oh, the layers.
03:22Boom.
03:23The layers.
03:24Wow.
03:26There's no industry plan.
03:27The industry plan is the term industry plan.
03:29The industry is the plan.
03:30Yeah.