Loren Torres brings you the biggest news of the day, including why Stephen Curry and Michelle Obama are getting into business together.
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00:00The sports drink market is a 25 billion dollar industry and is filled with some of the most recognizable names on the planet
00:06But two more famous faces just threw their hats in the ring
00:09NBA champion Stephen Curry and former first lady Michelle Obama are launching their own drink brand called Plessy
00:15In a statement Curry said we've created something with smart ingredients and unbeatable flavor so people can fuel their bodies the right way
00:21No nonsense, no shortcuts because the next generation deserves better
00:25Plessy aims to be a healthier alternative to the sports drinks currently on the market
00:29The drink has no sugar or artificial sweeteners and contains a full daily dose of vitamin C
00:34The health aspect of course mirrors Michelle Obama's push to give kids healthier options
00:38But Curry and Obama will have an uphill battle as Gatorade owns
00:4261% of the sports drink market share and Powerade and body armor combined make up an additional 26%
00:48That'll do it for your daily briefing from New York City. I'm Lauren Torres with the street