A vibrator designed to please all bodies and genders — and with style.
Meet the woman who started Maude, a brand that is challenging the sex industry's long-held conventions ...
Meet the woman who started Maude, a brand that is challenging the sex industry's long-held conventions ...
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LifestyleTranscript
00:00This is like a rainbow tree and then
00:03This is not noticeable or anything this is sort of like standard this is what you've seen for the past 20 30 years
00:10And we just thought why?
00:25I was in the museum of modern art in new york, and I started to see
00:29Brancusi sculptures, and I've always been in the design world. It's like my passion and
00:34And it sort of hit me like wait a second
00:36What if we created these beautiful objects that became an extension of of your household in some way?
00:42It wouldn't be something you were embarrassed with and that kind of then became
00:46the idea for the shape
00:49So
00:56The reason that we don't use the word toy is because we almost
01:00Makes vibrators or any device feel like a novelty. We try to democratize
01:05The category by saying it's really a device and a tool and just a basic essential
01:09People are starting to ask questions or they have especially in the past five years around like isn't sexual
01:14health also a part of my wellness and yes, it is so
01:18there the expectation of the consumer is that
01:22Sex companies should catch up. They should be able to talk about this in a destigmatized way and think about it from
01:28The perspective of of it being a mental and a physical part of your health
01:41The reason why you might see really phallic
01:44Objects for instance is because the idea was always that it was vaginal stimulation internal stimulation that was
01:50Really what was pleasurable for women and that's not true completely
01:54One of the things that we really focus on is creating products that are gender agnostic
01:58And what that means is they're products that you can really bring into a relationship
02:02If you want to introduce the vibrator to a heterosexual relationship
02:06It's not a phallic object that might make your partner feel uncomfortable. I mean, unfortunately even in 2021
02:12I think that it's a stigmatized
02:14topic for some people to say like
02:16I want to use a vibrator and we're trying to create products where they can make decisions together
02:21so closing the pressure gap for us is about creating products that help the communication and
02:26And just having really honest discussions
02:37Women have always sort of been seen as second class in the discussion around sex so
02:42I feel like i'm advocating for equality and equity and diversity at the table of this industry
02:48and I think it is it's important that we're included because for so long even as it stands today most
02:55Giant sexual wellness companies are run by men often much older men
02:59So
03:06I think what it's allowed is for there to be more diversity of devices there to be a refocus on like what is
03:14pleasurable and how does everybody feel completely satisfied in their relationship and
03:19It's great because it means that we're starting to have more conversations
03:22But really about how our anatomy works, especially in the united states, and i'm sure all over the world
03:28Sex education is so disparate that you become an adult and you haven't even had basic conversations around how it all works
03:35um
03:36so my hope is that we can continue to to progress both
03:40Emotionally and physically and really create some some baseline for us all to have understanding and reduce the stigma