(Adnkronos) - Roborock, leader nel settore dello smart cleaning e rinomato per le sue soluzioni di pulizia innovative, ha presentato a Milano una gamma diversificata di elettrodomestici intelligenti, progettati per soddisfare ogni esigenza. Nel corso dell’evento sono stati presentati anche i principali dati emersi da ricerca commissionata dal brand e condotta da BVA Doxa, azienda leader nelle ricerche di mercato in Italia e parte del gruppo BVA. Lo studio ha svelato un mercato in fermento, con un elevato livello di conoscenza dei robot aspirapolvere e un apprezzamento diffuso per i benefici che offrono.
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00:00Roborock, world leader in ultra-intelligent home robotics, launched in Milan a diversified range of products that meets everyone's needs, starting from the top-of-the-range series of Saros vacuum robots, which makes very thin devices of only 7.98 cm, with advanced mapping technology and obstacle recognition,
00:28to the Curve series, which combines functionalities with an attention to aesthetics, as well as the series of F25 floor washers to meet the needs of those who want to combine control and simplicity in terms of cleaning.
00:42Last but not least, Saros Z70 will arrive in Italy in the coming months, our biggest innovation, what leads to a new era, which is a bit the theme of our event, the sector of vacuum robots that become not only cleaning tools, but smart partners.
00:59In fact, thanks to Saros Z70, a robotic arm is able to move objects on the floor and place them in the defined areas.
01:07Smart cleaning can also help to flatten the load barrier of domestic care, in Italy still brought for the most part by women, as emerged from the DOCSA survey dedicated to the propensity of Italians to the adoption of these new technologies.
01:22The thing that emerges very interesting is also the low fear of technology by Italians, we have an important section that are pragmatic, emerge as those who want to be reassured before adopting innovation and are the majority, about 60%,
01:41and there, obviously, the whole area of communication, reviews, all that influences that can explain what they do, how they are used to lower the fear barrier a bit and also ensure the effectiveness of these tools can be helpful.
01:58However, we also have a very interesting and also wide section, because 1 in 4, 25%, that today in Italy declares itself techno-enthusiastic, because it adopts the technology even at the dawn.
02:09In Italy, the interesting thing is that we are a bit pioneers, a bit also with the smartphone world, we are among the western industrialized countries, we were the first to adopt it massively, to reach almost 90% penetration.
02:23Roborock, arrived in Italy in 2024, wants to enrich the lives of people with its innovative portfolio of robot vacuum cleaner, floor washer and wireless vacuum cleaner, and in a single year has recorded a growth of 150%.
02:38Looking at the future of 2025, we aim to expand our sales network and our services on the territory, to offer Italian customers the best products and services designed to measure for them.