Mango Market Problems in Nunna At NTR Disrict: సరైన పంట దిగుబడి లేక ఎన్టీఆర్ జిల్లా నున్నలోని మామిడి హోల్సేల్ మార్కెట్ వెలవెలబోతోంది. సరకు లేక దుకాణాలు తెరుచుకోవడంలేదు.
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00:30This youth, who is eagerly waiting for the harvest, has started co-hoots.
00:33When there is no shade for vegetables and fruits,
00:35the roots and stems that have been standing for a long time without rotting, are being prepared.
00:52Head constable Venkanna Vijayalakshmi Dampathalakumarthe,
00:54from Thondagramani, Suryapeta district, is a famous person.
00:58She completed her primary education in Kodada and studied in B. Pharmacy in Bidspilani.
01:03She has a MBA degree from IIM Kolkata.
01:05She has worked with lakhs of packages in Mumbai, Bengaluru and various other regions.
01:10But, she was unhappy to see that the farmers were not getting the harvest,
01:13and that the harvested fruits were being wasted.
01:28Kirti, born in a family of farmers, came to her own village after applying for a job.
01:45She wanted to find a solution for the farmers' problems, and started a dry fruit business.
01:50She is directly collecting the vegetables and fruits that were grown in the evening from the farmers.
02:25I told her that I wanted to do something for the farmers and started a model of food processing closer to the source.
02:35Now, almost 15 to 20 women work here, and we have collaborated with 30 to 40 farmers.
02:42We also have food technologists and team members.
02:47So, in total, we have around 70 to 100 people involved in our business.
03:18Our brand name is K.O.H with an exclamation.
03:23K.O.H with an exclamation means that when you see the product, smell it and use it, you will think that it is good.
03:31Fresh produce comes from the farm, and we wash, clean and sort it.
03:36There are 2 to 3 processing steps, sometimes we use hot water.
03:40After the processing step, we dehydrate it and measure the moisture continuously.
03:45So, we get the desired moisture, which means that microorganisms will not grow in this moisture.
03:51Once we get that moisture, we stop drying, powder it and send it to the customers.
03:55Presently, the young woman is making seeds and seeds with ingredients such as leek, carrot, beetroot, ginger and green chilli.
04:02In total, she is producing 12 types of dehydrated foods with 15 types of vegetables and fruits.
04:08In addition, she says that she is also making candies with fruits such as sapota and mango.
04:15What we do is that, whatever product we make, be it from turmeric, beetroot or spinach,
04:21we get it from our farmers without pesticides or harmful chemicals.
04:27We process it in minimal processing methods, without adding any chemicals, additives or preservatives.
04:36We bring fresh turmeric, wash it properly, clean it and dehydrate it hygienically at a temperature of 60 degrees.
04:46We dehydrate it in a minimum of 6 to 8 hours and make a high quality powder.
04:51The powders made in the Kohu Poods unit are mixed in idli, dosa, omelette, roti, milkshake etc.
04:58Along with the taste, it is said that it is good for the body and nutrition.
05:01She says that she is selling ready to cook and ready to eat products online and offline.
05:07She is making them available to other countries and she is earning Rs.1 crore a year.
05:13In the food you eat every day, if you eat idli, dosa, roti, paratha, rice etc.,
05:20you can add this extra and make a flavourful, tasty food.
05:25We get orders of Rs.50 to Rs.100 per day.
05:28We are closing this financial year at Rs.1 crore.
05:32We also have B2B customers.
05:37If there are no bakeries or if there are different companies,
05:42if you want to use high quality ingredients,
05:44if you want tomato powder without maltodextrin,
05:47if you want clean powders without chemicals,
05:49we have such customers.
05:51If you have a business and you need raw materials, we will give you bulk prices.
05:56When the food processing unit started, Keerthi Priya faced a lot of challenges.
06:00She increased them little by little and started self-sufficiency.
06:04With her self-sufficiency, she is providing self-sufficiency to 10 more people in Swagram.
06:08Not only that, she is encouraging students who are away from school to go towards education.
06:13Keerthi says that she is happy that students and parents are responding well.
06:18Here, in this 15-20 km radius, wherever I am working,
06:24if one or two lives change, I thought that's enough.
06:29That's worth the effort that I'm putting in.
06:31If you want to bring social change organically,
06:34if you want to bring interest in education,
06:36or if you want to work,
06:38as you have seen, we have women employees like supervisors.
06:41So, when I see them, I may think, why can't my daughter become like that?
06:46Why can't my son become like that?
06:48So, I wanted to do something like that.
06:52From that, everything started.
06:54We process almost 15 tons every month.
06:58We have a capacity of 60 tons.
07:02We are increasing our production as our sales are increasing.
07:06Mostly online.
07:08As of now, mostly online.
07:10You can buy it on CoFoods.in.
07:12Kirti's parents say that if they give her permission,
07:14along with getting a job,
07:16they will get her to work for 10 people.
07:18Even if she goes to Hyderabad,
07:20even if she doesn't get a job in marketing,
07:22they will take care of her CoFoods unit.
07:24My daughter is happier
07:26because she has a business
07:28than when she had a job.
07:30Let her get a job for 10 people
07:32and be happy.
07:34As parents, we are very happy.
07:36At first, I thought that
07:38even if I dare,
07:40she will be able to do it.
07:42In the same way,
07:44no matter who the parents are,
07:46it is very wrong to support
07:48the girls in their business
07:50or in their studies
07:52and force them to get married
07:54without studying.
07:56It is our responsibility
07:58to stand on their feet
08:00and do whatever interests them.
08:02It is our responsibility as parents.
08:04Kirti's parents say that
08:06they will increase the number
08:08of women entrepreneurs.
08:10In the future,
08:12she will create more products
08:14and expand her business
08:16to foreign countries.
08:18Lady Entrepreneur
08:20has started CoFoods
08:22in her own village
08:24and is standing as an example
08:26for women and farmers.
08:38CoFoods
08:40www.cofoods.org