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  • 4/15/2025
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Georgia farmer Will Harris shares his story of putting everything on the line to make his farm succeed. Creating change came with some hard truths.

This clip comes from Episode 3, "Georgia - Part 1."

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Transcript
00:00Well, the time I made the decision 25 years ago, well, I risked everything I have to get
00:09to change this farm from the very industrial monocultural operation it was that my dad
00:18put together and that I ran for 20 years.
00:22But when I made the decision to change it, and I did that fairly abruptly, there was
00:27a lot of naivety.
00:28I thought I'd be okay.
00:29We'd always make money, but we didn't.
00:31We lost the money for a while.
00:33It's been a rollercoaster.
00:34I was an early innovator changing the way we produce food in this country.
00:39We were the first farm to sell grass-fed beef to Publix and Whole Foods Market.
00:46We were able to sell all we could produce at a really good margin.
00:51We got a little drunk on success.
00:53We expanded very, very quickly.
00:57So the demand was there.
00:58The demand was great, but there weren't that many people shopping for it.
01:02But those that were shopping for it wanted it, and nobody really had it available.
01:07Did well for a while.
01:08Thought it would last forever, but it didn't.
01:11USDA changed the rule in 2015.
01:15Previously, the animal had to be born, raised, and slaughtered in the United States to be
01:32product of the USA.
01:34And after 2015?
01:35They changed the rule so that if value was added in the United States, it could be product
01:41of the USA.
01:42There are values such as what?
01:44It's pretty vague.
01:45It opened the door so that animals born, raised, and slaughtered in other countries could come
01:51in as product of the USA.

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