Spirit Airlines announced plans to rebrand as a premium airline after emerging from bankruptcy protection.
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00:00Has Spirit found smooth skies?
00:02The airline has announced plans to rebrand as a premium airline
00:06after emerging from bankruptcy protection.
00:09The Florida-based carrier filed for Chapter 11 last November
00:13due to mounting losses, failed mergers, and heavy debt.
00:16It now aims to boost revenue by targeting higher-paying customers
00:19and improving its loyalty program.
00:22Spirit also plans to form partnerships with other carriers
00:25to attract more affluent travelers.