Keanu Reeves and Gard Hollinger and kindred souls with a bond built on a love of motorcycles and an insatiable curiosity about the world around them. In 2011, they founded ARCH Motorcycle to reimagine what a motorcycle could be. To them, ARCH i a mindset, a lens through which to see the world. This is a journey of curiosity, to understand where human creativity comes from and to shine a light on the visionaries who are pushing the bounds of innovation and changing our world.
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00:00This looks like a lot of fun.
00:04I am Keanu Reeves with Guard Hollinger.
00:07Since Arch Motorcycle began, curiosity has been our lifeblood.
00:11Searching for inspiration from those who help shape and change the world around us.
00:16We're fueled by far more than just designing motorcycles.
00:19Arch is all about discovering new ideas.
00:22We'll take you from the rugged shores of Norway to thousands of feet underwater.
00:27What the hell is that?
00:28And into the unexpected.
00:30Our long-term mission is the colonization of Mars.
00:33This is a quest for inspiration.
00:35And this is only the beginning.
00:39Arch is a mindset.
00:41When you're experimenting to create something that hasn't been done before.
00:44A lens through which to see the world.
00:47You expand the borders of where you think you can go.
00:50Wow.
00:52Creating is paramount.
00:54You have to be a visionary.
00:55They inspire us to think differently.
00:58Which means creativity.
01:01Visionaries who are changing everything allow us to learn from their perspective.
01:05These are the largest metal 3D printers in the world.
01:08Used to make the rocket.
01:09Wait, what? Really?
01:11Economy, scale, efficiency, innovation.
01:14Creations are things that are born out of a lust for possibility.
01:18Arch is always searching to look at the world in a new way.
01:22Art does not have to follow building regulations.
01:24This is so cool.
01:26Only these extremophiles can survive there.
01:28Are you an extremophile?
01:31Witness humans pushing the bounds of innovation.
01:34This is a search for inspiration.
01:36Arch Motorcycle is all about the ride.