HONOR Chief Marketing Officer Ray Guo talks about new phone launches and the need to be sustainable
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#UAEnews #smartphones #Honor
Read the full story here: https://gulfnews.com/technology/innovation-ai-and-global-expansion-how-honor-is-changing-smartphone-landscape-1.1718110755820
See more videos at https://gulfnews.com/videos
Read more Gulf News stories here: https://bit.ly/2HLJ2km
Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV
#UAEnews #smartphones #Honor
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NewsTranscript
00:00We're not simply replicating the activities here to any other region.
00:05We find that in the Middle East, the culture is unique, one of its kind.
00:11Cherished, very energetic, super young and innovative.
00:17So we'll do it in a more relevant way.
00:22For example, gaming. Gaming is super hot, very much engaged.
00:28Also, it's a way to demonstrate your performance, smartphone performance, and also the ecosystem.
00:35So that might be a more relevant and smart way of doing that.
00:39Second one, flagship store. Yes, why not?
00:42We're looking so hard to see more flagships open across the globe.
00:46We're so looking for that.
00:49Again, what keeps ourselves in mind is really to do it in a way that's sustainable.
00:56Right now, like you just mentioned, we have a long way to go in terms of building a more sustainable ecosystem with partners.
01:08Offering a lot of services, for example. Accessories.
01:12Building more volumes so that the whole service system can be more self-contained, more lucrative.
01:20So we have to gain enough and then we can repay to the society.
01:24So let's see gradually.
01:26Because if you ask that question like two years ago, we don't have even one store.
01:30Right now, we have a lot of stores there.
01:32We're looking when we have more product offering, more material ecosystem, more partners.
01:38Then we can really look into setting up our own flagship store also in the Middle East.
01:46You know, if only we have the wish, it doesn't suffice.
01:51Also the realtors, they should have the same expectation.
01:56I know you have fantastic shopping malls.
02:01I think you have the best shopping malls in the world in UAE.
02:05I traveled several times there.