キャラビズジャーナル 2025年2月16日 ミッフィー（後編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
Category
📺
TVTranscript
00:00The Japanese character business market is 2.6 trillion yen in size.
00:10In addition, the market is expanding at the global level, and among the top 10 in the world IP sales ranking,
00:19five Japanese characters are ranked in.
00:23It is an industry where demand is growing both in the world and in Japan.
00:29I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from all over the world.
00:36Galabiz Journal
00:38What kind of company is Onsha?
00:40We are also in charge of copyright management of Dick Brunner's works, including Miffy.
00:45It was born in 1955.
00:47Born in 1955.
00:49How old is this girl?
00:53All books are drawn in six colors and black outline.
01:01It is important that you use it as it is without adding anything to the illustration or modifying it.
01:11I'm Kotaro Uegaki from Galabiz Journal.
01:14I'm Matsumoto from Dick Brunner Japan.
01:16Nice to meet you.
01:17Nice to meet you.
01:21Could you tell us about your job?
01:25I'm an A.E.
01:27I'm in charge of design supervision, and I'm also in charge of the windows of the licensee.
01:32I see.
01:33How long have you been working here?
01:36Actually, I joined the company in July last year, so it's been about half a year.
01:44It's shorter than my Fuji TV history, so I'm a senior.
01:48Oh, you're not a senior.
01:51I see.
01:53What kind of industry were you in before that?
01:55I was in the beauty industry before that, so it's a little different.
02:01I see.
02:02Does that mean you have a strong admiration for Miffy?
02:05Yes, that's right.
02:07That's great.
02:08What kind of goods are you in charge of now?
02:10I'm in charge of beauty products.
02:13I see. That's where it all comes together.
02:17There are a lot of beauty products and cosmetics for adult women,
02:23so I'm also in charge of how to use them and whether they're cute.
02:32I see. Thank you.
02:34For example, this is a good night's aroma mist.
02:39This is a lotion that you spray on before you go to bed.
02:44Do you sleep?
02:46No, I don't sleep.
02:48Oh, you don't sleep. You're just relaxing.
02:50I'm just relaxing.
02:52What kind of points do you pay attention to?
02:55Basically, the most important thing I look at is whether or not Miffy's illustrations are reproduced correctly.
03:05I see.
03:06Yes, I do.
03:08Is there a particular item in particular that you have a special attachment to?
03:13The one I'm holding right now is a series of Miffy and the Angel.
03:22The Angel teaches the mother how Miffy was born?
03:26That's right.
03:27Is that right?
03:28That's the Angel.
03:29I see.
03:30Why is this the most memorable item?
03:33Of course, it's because it's the first time I've seen it.
03:38I personally like the Angel character because it's very cute.
03:45Is there a particular point you pay attention to?
03:47That's right.
03:48Just like Miffy, Miffy's illustrations are very simple.
03:56If the position of the eyes and mouth change even a little, the expression on the face will change.
04:02So I was very careful about the balance.
04:06I see.
04:08Is there anything that was difficult to commercialize?
04:11I'd like you to take a look at this headband.
04:15I used a blue color.
04:17That's right, it's a blue color.
04:19It's orange.
04:20It's a product.
04:21It's very difficult to match the colors of blue-colored products.
04:26That's right.
04:27I had a hard time.
04:29Matching colors?
04:30That's right.
04:31I used a blue color called a color chip to check if the colors matched.
04:40That's right.
04:41The color may change a little during manufacturing.
04:45The color may change slightly.
04:47That's right.
04:48Check that out.
04:50Can I try it on now?
04:54It's okay.
04:55Are you sure?
04:56I'd like to see it.
04:57Can you put it on?
04:58I'm fine.
04:59Are you sure?
05:00I'm fine.
05:01Are you sure?
05:02I'm fine.
05:03Are you sure?
05:04I might want to put it on.
05:06Are you sure?
05:07Are you sure?
05:08Yay!
05:09Why don't you try it on?
05:11Let's do it together.
05:12Let's do it together.
05:15Wow!
05:16It looks good on you.
05:18It looks good on you.
05:19It looks good on you.
05:20It looks good on you.
05:21What's so attractive about Miffy?
05:24I think there are many reasons.
05:28First of all, it's loved by many people.
05:33Not just children.
05:35That's right.
05:37I think it's great that it's loved by people of all ages.
05:41As a picture book, there are a lot of baby goods and toys.
05:48I think Miffy is a character that can be loved by all ages.
05:54Also, I don't think there are many people who have negative feelings when they see Miffy.
06:03I think there are many people who feel warm.
06:08I agree.
06:09I think Miffy has a safe image.
06:10Really?
06:11I think Miffy has a safe image.
06:13I think that's the strength of Miffy as a character that can be loved by many people.
06:22Please tell us about your job, Ms. Kawano.
06:26I've been working here for 25 years.
06:29You've been working here for 25 years.
06:31Yes.
06:32As a director, I look at the overall design.
06:35I check if it's done according to the rules and if there are any mistakes.
06:41I check everything that is requested in the Netherlands.
06:45You can't go to the Netherlands unless you go through Ms. Kawano's eyes.
06:48That's right.
06:49Wow.
06:50That's amazing.
06:52That's amazing.
06:53What kind of goods have you worked on so far?
06:56This is it.
06:58Wow.
06:59Is it a teacup?
07:00That's right.
07:01It's a glass tableware.
07:03Ms. Uruna's picture books are all black with the outline of the line of the illustration.
07:09This product has an outline of Miffy, but this flower doesn't have an outline.
07:16As far as I remember, this is the first design of this technique.
07:21Wow.
07:22Yes.
07:23How did you come up with this?
07:25I thought it would go well with this transparent tableware.
07:29When I checked it in the Netherlands, it was a product like Uruna's and the design was nice.
07:34The company's products and other products had a good understanding of Uruna, so I wrote OK.
07:41Wow.
07:42I see.
07:43What is the most popular product in Japan?
07:48Recently, Buruna Bonbon is very popular.
07:54What is this? Is it Miffy?
07:58No, it's not Miffy.
08:00It's not Miffy?
08:01Yes, it's an animal rabbit drawn by Ms. Uruna.
08:05Wow.
08:06This looks like it's in a park.
08:09I see.
08:10Yes.
08:11It has a balloon-like shape.
08:14You can ride up to 90 kg.
08:1690 kg?
08:17Yes, you can ride up to 90 kg.
08:19I see.
08:20If you like, you can try it.
08:22Really?
08:23Thank you very much.
08:24Can I ride it?
08:25Yes, of course.
08:27It's amazing that even people who weigh 90 kg can ride this.
08:30Oh, it's so soft.
08:33I'm moving so small right now.
08:36I'm moving so small right now.
08:39It's amazing.
08:41When it comes to goods, are there any products that the Dutch are careful about?
08:46There are products that are not in the Dutch culture.
08:50For example, this is Daruma.
08:53This is Daruma.
08:55Yes, it's Daruma Miffy.
08:56It's Daruma Miffy.
08:58Wow, it says Fuku.
09:00This is not in the Dutch culture, so we make sure that it's in the Dutch culture.
09:06I see.
09:07This is Maneki-neko.
09:10Maneki-neko.
09:11Yes.
09:12And Kagami-mochi for New Year.
09:14Kagami-mochi Miffy is cute.
09:17But Miffy has become a food.
09:20What else is unique to Japan?
09:24How about Usukine with mochi?
09:28That sounds interesting.
09:29Usukine and mochi go well together.
09:32Yes.
09:33What do you think?
09:34Yes.
09:35I'm not familiar with the kids right now.
09:38That's true.
09:39Mochi is a little...
09:40I think it's a little awkward.
09:42That's true.
09:44As Dick Bruna Japan, what do you expect from a licensed company?
09:50I want to develop Miffy goods with a licensed company for a long time.
09:55In that sense, it's not a short-term contract, but a long-term contract.
10:01You want to build a long-term trust relationship.
10:05That's right.
10:06You said you got your license 25 years ago.
10:09Why did you decide to get involved with Miffy?
10:12Ever since I was a kid, this was actually in my house.
10:17What?
10:18This is Mr. Kawano's?
10:19That's right.
10:20It was in my house.
10:22Is it a collection?
10:23I saw the inside of it.
10:26Is that...?
10:27My brother and I drew it.
10:30Wow.
10:31It's a world of graffiti.
10:33That's great.
10:34I can't help but speak in Kansai dialect.
10:36That's why I'm in this company.
10:40It's fate.
10:41It's fate.
10:42I see.
10:43That's a good story.
10:46What was the happiest thing you've ever done?
10:49I remember meeting Mr. Bruna.
10:53You met Mr. Bruna, the author?
10:55Yes.
10:56I gave him a design as a gift.
10:59When Mr. Bruna gave me a design,
11:02he always smiled and said,
11:04it must have been hard for you to make it.
11:08You can feel his heart.
11:09Yes, I was moved.
11:13Here we are again at Miffy.
11:17We learned about the history of Miffy,
11:19the rules of design,
11:22and the development of Miffy.
11:25Thank you, too.
11:27Today, we talked mainly about goods.
11:31There are also cafes and shops where you can enjoy the world of Miffy.
11:35Is that so?
11:36Is it here?
11:37No, it's not here.
11:39If you don't mind,
11:41please cover the flower Miffy in Ikebukuro.
11:44What is Flower Miffy in Ikebukuro?
11:47Flower Miffy is a flower shop unique to Miffy.
11:51I see.
11:52A flower shop.
11:53A flower shop and Miffy are collaborating?
11:56Yes.
11:57I've never heard of a flower shop collaborating with a character.
12:00Yes.
12:01Why is it a flower shop?
12:02Please check it out at the shop.
12:06I understand.
12:09I wonder if it's here.
12:11There's a Miffy mark.
12:13It says, Flower Miffy.
12:16It's a flower shop and Miffy, so it's probably here.
12:19Hello.
12:21Nice to meet you.
12:22Nice to meet you, too.
12:23I'm Kotaro Uegaki, a character licensing analyst and TV announcer.
12:26Nice to meet you.
12:27I'm Maihara, an alpha of Flower Miffy Sunshine City.
12:29Nice to meet you.
12:31Why did you open a flower shop for Miffy?
12:35Do you know which country Miffy was born in?
12:38It's the Netherlands.
12:39That's right.
12:40It's the Netherlands.
12:41Do you know what's famous in the Netherlands?
12:44The tulips.
12:45That's right.
12:46Miffy is also famous for its tulips.
12:50The Netherlands is the country of flowers.
12:53That's why you thought it would be nice to collaborate with Miffy.
12:57That's right.
13:03How many customers come to your store?
13:06Our customers are women in their 30s to 40s and workers.
13:13Is there a branch called Ikebukuro?
13:15That's right.
13:16There's an office building in Sunshine City, so there are a lot of requests for farewells.
13:22I see.
13:23There are requests for farewells.
13:24Yes.
13:25Some people send flowers to Miffy when they leave work or move.
13:30Yes.
13:31What is the concept of your store?
13:33It's a store where you can find your excitement.
13:36What is the concept of your store?
13:40It's a store where you can find your excitement.
13:47It's a store where you can find your excitement.
13:51I see.
13:53It's a store where you can find your excitement.
13:57There are a lot of flowers here.
14:00What kind of flowers are popular?
14:02This is a popular flower called Hua Hua Nui Gurumi.
14:07Hua Hua Nui Gurumi.
14:09It's a set with Miffy with art flowers.
14:13You don't need to clean it up.
14:15That's right.
14:17You can put it in your room forever.
14:21It's cute.
14:23Do Miffy and flowers go well together in terms of design?
14:27Miffy has a very simple design, so it goes well with flowers.
14:33That's right.
14:34Which is the next popular product?
14:37This one.
14:38This is Miffy Mamu.
14:40Miffy's face has flowers in it.
14:44This is cute.
14:45Miffy is in the white circle in the middle.
14:49Miffy fans will love this.
14:52That's right.
14:53Is this a goods shop?
14:57That's right.
14:58We sell goods, too.
15:00It's nice and bright in the store.
15:03It's a space full of elements of happiness.
15:07Wow.
15:08Is this a mug?
15:11Yes.
15:12Do you get to choose what you like?
15:16That's right.
15:17I was born in January.
15:20This is a sweet pea.
15:22That's right.
15:23I like sweet peas.
15:25The flower language is Kadode.
15:28Kadode?
15:29What does Kadode mean to me this year?
15:33It's still the Kadode period.
15:38This is Miffy's one-of-a-kind magazine.
15:43This is Miffy with flowers drawn by Bruna for Flower Miffy.
15:50The author is very precious.
15:53That's right.
15:54This is a flower buffet where you can choose flowers yourself.
16:01You can choose flowers like a food buffet.
16:05Can I try it?
16:06Please do.
16:09Is this Margaret?
16:10No, it's Garbera.
16:11Oh, Garbera.
16:13It's Garbera.
16:15It looks like a traffic light.
16:19I'll pass on the blue.
16:21Can I stab Miffy?
16:24Of course.
16:25Can I stab Miffy?
16:26Of course.
16:27I did it!
16:30I'll stab Miffy.
16:33It's so cute.
16:35You can stab Miffy with anything.
16:38That's right.
16:41I think this is good.
16:43With a large number of people.
16:45I think this is good.
16:47What do you think?
16:49The theme of this work is a large gathering of Miffy.
16:53It's done.
16:56Let's go inside.
16:59Is this the shop?
17:01It says Juice Garden.
17:04There is a big Miffy.
17:07Hello.
17:08Hello.
17:09Are you the manager?
17:10Yes, I am.
17:11Nice to meet you.
17:13This is a shop called Flower Miffy Juice Garden.
17:16We offer drinks and sweets that combine Miffy and flowers.
17:21Can I show you inside?
17:23Please do.
17:26Hello.
17:29This is a fancy shop.
17:31There are a lot of Miffy products.
17:35That's right.
17:36This is a juice garden, so we mainly prepare food.
17:41Food is important.
17:43It's because it's a juice garden.
17:44That's right.
17:45There are a lot of things.
17:48Why is there a cafe under the flower shop?
17:52There is an image that flower shops are expensive.
17:57There may be an image that it's a little difficult.
18:00We opened this juice garden as a place where you can easily touch the flowers through our closest shop.
18:07I see.
18:09What kind of customers are there?
18:12There are many fans of Miffy Light Soul in their teens or twenties.
18:17Fans of Light Soul.
18:19Is this shop also designed to excite people?
18:23When you come to our shop, you can see a lot of Miffy products.
18:26You can see a lot of Miffy drinks.
18:28We are trying to make a shop that excites people.
18:33The floor is different.
18:34The upper floor is Miffy, and the lower floor is a cafe.
18:37You are creating a world that excites people on both floors.
18:40That's right.
18:42Here it is.
18:46This is a cactus pot pudding.
18:48This is a cactus pot pudding.
18:50Is the face of Miffy in the bowl?
18:53That's right.
18:55Would you like to try it?
18:57Can I eat it?
18:59Are you sure?
19:00I'll prepare it for you.
19:01Thank you very much.
19:02I'll eat it.
19:03Thank you very much.
19:05I'll eat it.
19:08I'll eat it.
19:09I'll eat it.
19:17It's delicious.
19:18The crispy texture of the cookie is fun.
19:22The cream flows smoothly from the bottom.
19:27The combination of these two textures is delicious.
19:31You can also use this bowl as a counter.
19:37You can buy cactus on the upper floor and put it on the upper floor.
19:43You can meet Miffy once.
19:46That's right.
19:47This is a macaron.
19:49This is a tart.
19:51It's cute.
19:52Thank you very much.
19:53It's good.
19:55I'll eat it.
20:02It's delicious.
20:04It's sweet.
20:05The macaron is hard, but it's crispy.
20:10I'll eat it.
20:16It's delicious.
20:17The sweetness is elegant.
20:20Thank you very much.
20:21It's easy to eat and delicious.
20:23It's a waste to eat the face of Miffy.
20:28That's why it's delicious.
20:30That's right.
20:31The point is that it's cute and delicious.
20:33That's right.
20:36Does my food report affect the sales of the store?
20:41I hope so.
20:43I hope it has a good effect.
20:46I'm sorry to keep you waiting.
20:48This is a mimosa drink.
20:51It's refreshing to the eye.
20:54This is a sparkling soda.
20:57Tea Lassi and Sparkling Soda.
21:06It's refreshing.
21:07That's right.
21:09This is the first time I've had such a refreshing drink.
21:14This is a refreshing lemon tea.
21:18This is a carbonated drink.
21:21It's delicious.
21:26It's delicious.
21:27I like this taste.
21:28Thank you very much.
21:29It has a deep scent and sweetness.
21:33It has a sour taste unique to yogurt.
21:35It's very good.
21:37Everything matches.
21:38Thank you very much.
21:39Thank you very much.
21:40Thank you for the delicious food and drinks.
21:43Thank you very much.
21:44There are not only such things, but also goods.
21:49That's right.
21:50What is the most popular item?
21:52This is a drink cup glass.
21:55That's great.
21:56I designed the logo of the drink cup you just ate into this glass and prepared it.
22:04The logo of the drink cup.
22:06If you buy this, you can enjoy the feeling of drinking this drink.
22:10I'm looking forward to the juice garden at home.
22:13Is that so?
22:15Why did you make this?
22:17The staff told me that it would be interesting if the drink cup became a glass.
22:22So I asked the staff if they could make such a drink cup and made it into a product.
22:28I see.
22:29It's amazing that the staff's idea became a product and became popular.
22:36It's a disposable cup, but it's good that you can use it for a long time.
22:42That's a popular point.
22:44That's right.
22:45Miffy is not only about goods, but also about food and drinks.
22:51You have a lot of particularities in making spaces.
22:56That's amazing.
22:58Mr. Uriaki, how was it today?
23:00That's right.
23:01There are a lot of people who collaborate with Miffy.
23:07Especially flowers and sweets.
23:10I was surprised at the infinite possibilities.
23:13By the way, it seems that the day of the race is the day of Dick Bruna.
23:18That's right.
23:19I was also surprised.
23:21In accordance with that, I made this flower.
23:26I feel like Miffy is smiling.
23:30I think Miffy is a character who is at the bottom of life when you notice it.
23:37I think Miffy will stay close to us in our daily lives.
23:45I like to make tests, so I will give you a quiz.
23:49Please remember the content of the broadcast and answer.
23:52Where is Miffy's hometown?
23:56The hint is this flower.
24:02Here is the correct answer.
24:03The question was, where is Miffy's hometown?
24:06The correct answer is the Netherlands.
24:10Miffy's hometown is a flower-growing country.
24:12So Miffy and flowers go well together.
24:16How was the day you learned about Miffy?
24:20See you next time.