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NewsTranscript
00:00It's brilliant. It's obviously a part of the world that the Champions League has a strong
00:11history with, but it's a part of the world that we haven't been back to in a number of
00:14years. So it's very exciting to be able to return to the UAE. For the players, it's obviously
00:20wonderful news to have not just two weeks back to back in Abu Dhabi, but two weeks on
00:25two of the best courses in the region. So it's great news for us as a tour and the players
00:32are obviously absolutely delighted with the quality of the two venues that we've chosen
00:36and are privileged to work with over the next two weeks. I think in recent memory we've
00:42had a number of grand finals, both in Dubai and Ras al Khaimah. For myself working in
00:47some of those, it's lovely to be back here. These are regular events in terms of they're
00:51not season ending events, but they're just as important. They play a critical role in
00:56a time of the season where it's difficult for us to play in most of Europe. So it sits
01:02very nicely in our schedule and gives the guys an opportunity to play and let's face
01:06it in a part of the world that a lot of them come and train in anyway. So it's great that
01:10we're back here and it's part of a long-term plan that we've got with the Emirates Golf
01:14Federation to help grow golf in this region.
01:24We have a 10-year agreement between the European Tour Group and Emirates Golf Federation and
01:29an element of that partnership is two Challenge Tour events. That gives us as the Challenge
01:35Tour an opportunity to play in a part of the world that we love, to play on courses that
01:39our players are desperate to play in. And for the Emirati players through the exchange
01:43of invitations, it gives them an opportunity to play not just these two weeks in conditions
01:48that they know, but it gives them an opportunity to play across Europe in different conditions,
01:53different environments, different courses, and really experience life as a pro golfer.
01:58And the purpose of it is to really provide those players with the next opportunity on
02:03their development. And it'd be really exciting and interesting to see how they progress.
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